2023 is almost over and if you are looking for a good digital marketing agency in Delhi for your digital marketing needs, you need to focus on trends that will be important in 2024. So, when you talk with the agency, make sure they are focusing on these trends.
Today’s consumer knows how to research, compare and evaluate a product before they make a purchase. With the world at their fingertips, they make a purchase only when the product meets all their needs. Hence getting their attention and turning an engagement to conversion is increasingly becoming difficult for businesses. This is why 2024 will see a rise in hyper-personalization with the use of AI, advanced analytics and machine learning. These three tools will help businesses create content that is personalized to each of their customers’ needs. It will help them deliver better suggestions, content and a scenario that is tailored perfectly for everyone.
With the rise of smartphones in India as well as home smart devices like Alexa or Google, voice search is going to be the most important type of search in the coming years. People are already using the voice search to look for everything from where to eat to finding the nearest service centre. The biggest change that you need to make in your digital marketing strategy to best use it is to make sure your SEO strategy incorporates long tail keywords, natural language patterns and local SEO.
Today’s customers love to engage with the brands they are interested in, so if your digital marketing plan does not include engaging with them, you need to change it. Your content, whether it is on your website or social media accounts, should not be generic or monotonous. Instead, you should focus on creating content that answers queries from customers or creating content related to your product that will show how to best use it. The focus of your branding should not be to tell about your product but to help your customers make their lives easy. The new search policy of Google focuses on E-A-T or expertise, authoritativeness and trustworthiness when ranking pages in their search result. So, if you want to score high, you need to make sure your content is delivered in line with E-A-T.
So, these are some of the trends of 2024 that you need to talk about with your digital marketing agency in Delhi.